Director of Center of the Plate Sales

Loveland, CO

Full Time

Senior Manager/Supervisor

Join Meyer Natural Foods as a Director of Center of the Plate Sales to lead strategic accounts and drive profitable beef program growth!

On a pristine Montana Angus cattle ranch, Meyer Natural Foods began as a pursuit of founder Bob Meyer's passion. He aimed to produce the best-tasting beef by practicing the highest standards of ranching. Today, Meyer Natural Foods has broadened its expertise in the natural protein category by expanding the product portfolio to include beef, pork, and turkey. Privately held and wholly owned for more than 25 years, Meyer Natural Foods has over 16,500 retail locations and food distributors featuring its premium products across the United States, Canada, and Asia. We are seeking to hire a Director of Center of the Plate Sales for a hands-on, full-time commercial leadership role driving profitable growth across foodservice beef programs, owning strategy, customer development, and execution end-to-end. The role also advances premium brands and unlocks new opportunities to maximize carcass value.

learn more about us on our website: https://www.meyernaturalfoods.com/

What will you do?
New Business Development & Strategic Growth

Prospect and develop new business with regional and national foodservice chains and broadline distributors, creating and executing account plans that align with corporate goals.
Lead discovery, solution design, and program development—translating customer needs into product/packaging/specification solutions.
Negotiate pricing structures, contracts, and program terms; manage RFPs and bid responses in coordination with Pricing and Finance.
Establish and maintain executive-level relationships with customer decision-makers, culinary/innovation teams, and distributor leadership.

Sales Strategy, Forecasting

Develop and implement strategic sales plans, including annual revenue targets, account growth strategies, and commercial calendars.
Maintain accurate CRM reporting (pipeline stages, probabilities, close dates, and key account actions).
Provide market and competitive intelligence (pricing, specs, customer preferences, and category trends).

Cross-Functional Execution

Partner closely with the Production Scheduling and Regional VP, as well as internal team members, to ensure disciplined pricing, margin management, and deal governance.
Collaborate with production scheduling, procurement, QA, and logistics to align supply, specs, lead times, and service expectations.
Identify new products and selling opportunities that improve carcass utilization; bring forward business cases for new items, trims, formats, or value-added programs.
Support problem resolution (service issues, claims, quality/spec questions) while maintaining customer confidence and long-term relationships.

Distributor & Field Enablement

Build and execute distributor strategies (authorized items, stocking, incentives, training, and joint call plans).
Develop sales tools and value propositions for distributor reps and chain stakeholders; coordinate sampling and menu/culinary support, as applicable.
Track and improve program compliance, including contract pricing adherence and item-level performance.
Owns target account strategy, pipeline development, and commercialization plans for center-of-plate and ground beef in foodservice.
Influences pricing recommendations and program structure in partnership with Pricing/Finance.
Leads cross-functional coordination to ensure successful onboarding, launch, and ongoing program performance.
Assist with other duties as assigned.

Do you have this education and experience for this role?

Bachelor’s degree or a combination of education and experience is required.
10+ years of experience in foodservice center-of-the-plate sales is required.
Extensive experience in all aspects of supplier relationship management is required.

Compensation: $150,000 base, Annual discretionary bonus pool potential up to 25%.

Do you possess these specialized Skills that make you a qualified candidate:

5+ years of sales experience with center-of-plate programs and ground beef across QSR, casual dining, or multi-unit operators.
Expected to travel atleast 50% of the time.
Familiarity with carcass utilization concepts and how commercial strategy impacts trim, yield, and profitability.
Experience launching new products, specs, or branded programs (e.g., premium natural/Angus/Wagyu).
CRM proficiency and comfort with data-driven selling (CRM, Excel/Sheets, BI dashboards).

Accepting applications until: 1/27/26 or until position is filled

Benefits: We are proud to offer a comprehensive benefits package to our eligible full-time employees, including:

Medical, Dental, and Vision insurance
Employer-paid Life Insurance, Short-Term Disability (STD), and Long-Term Disability (LTD)
401(k) retirement plan
Paid Time Off: including Sick Leave, Vacation, and Holidays

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

Please note that candidates selected for an offer of employment will be required to submit a criminal record check and references as part of the conditional offer process.

**Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address*

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

Do you have a valid driver's license?*

What's your highest level of education completed?

LinkedIn Profile URL:

Desired salary*

Earliest start date?*

Can you work weekends?*

Can you work evenings?*

In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!

150

References: Please enter names and contact information:

Do you have a bachelor’s degree or an equivalent combination of education and relevant professional experience?*

Do you have at least 10 years of experience selling center-of-the-plate products within the foodservice industry?*

Do you have at least 5 years of experience managing center-of-the-plate and ground beef programs for QSR, casual dining, or multi-unit operators?*

Have you managed end-to-end supplier or customer relationships, including account development, contract/program negotiation, forecasting, and execution?*

Are you able and willing to travel at least 50% of the time for this role?*

Do you have experience launching new products, specifications, or branded protein programs, and do you understand how carcass utilization affects trim, yield, and profitability?*

Which tools have you used regularly in a sales environment? (Select all that apply)* CRM (Salesforce, HubSpot, etc.)Excel / Google SheetsBI or reporting dashboardsNone of the above

Human Check*

Submit Application